Aurore is a contemporary lingerie brand based in London specializing in high-quality handmade lingerie. They focus on sustainability, environmental ethics, and innovative practices that deliver a luxury experience without sacrificing social responsibility. Aurore do not overproduce and support the "less is better" approach to apparel production with their capsule collections and primarily use lace, silk, and tulle in production and source from European and Japanese excess stock.

Aurore's mission is to empower women's lives through lingerie that is comfortable, empowering, and offers an excellent fit.